Gad Saad is a Lebanese-Canadian evolutionary psychologist and professor of marketing at Concordia University in Montreal, Canada. He was born in Beirut, Lebanon in 1964, and he grew up in Montreal, Canada. Saad's research focuses on evolutionary psychology, consumer behavior, and the intersection of biology and culture. He has written extensively on topics such as the evolution of consumer behavior, the psychology of marketing, and the biological roots of human behavior. Saad is also a popular public intellectual and commentator, known for his criticism of political correctness and his defense of free speech. He hosts "The Saad Truth" podcast and has written several books, including "The Evolutionary Bases of Consumption," "The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature," and "The Parasitic Mind: How Infectious Ideas Are Killing Common Sense." Saad's work has been widely cited and has received numerous awards and honors, including being named a fellow of the Association for Psychological Science. He continues to be an influential figure in the fields of evolutionary psychology and marketing, and his work has contributed to our understanding of the biological and cultural factors that shape human behavior.
